CMCG provides a fully comprehensive range of specialized media auditing and benchmarking services to Advertisers. These cover all areas of media buying value delivery relevant to the China market measured against Internal & External Metrics.

    Services :

     

  • 1.1. Internal KPI Tracking
  • 1.2. External KPI Benchmarking
  • 1.3. Agency Volume Rebate ( AVR ) Management & Audit
  • 1.4. Media Post Buy Delivery Validation
  • 1.5. Media Savings or Pitch KPI Delivery Validation
  • 1.6. Media Service Contract Terms & Clauses

Please contact us for more details on our approach, process, tools and cases. All of which have been developed specifically for China media market conditions.