What We Do

China Media Consulting Group (CMCG) is an independent China media buying auditing and benchmarking company.

 

We specialize in helping Advertisers establish relevant media buying KPI’s to enable performance measurement against Internal and External Metrics. This ensures best media value delivery and continuous improvement.

 

We also help Advertisers implement relevant checks and controls relating to media buying transparency to minimize media monies at risk.
CMCG was the 1st media auditing company to launch in China at the end of 2006.

 

Who We Work With

CMCG works exclusively for Advertisers.

 

We are appointed directly by Advertisers to independently and objectively audit all areas relating to their media buying delivery, performance and transparency.

 

We work with MNC and Local Advertisers based in China, as well as MNC Global and Regional HQ’s who are increasingly involved in media audit processes across key Global markets.

 

In our work with Advertisers, we engage across a wide range of media investment stakeholders including Procurement, Marketing, Finance,
Media and Internal Audit management functions.

 

Service Specialization

We are a Mainland China specialist with a primary focus on media buying auditing and benchmarking.

 

China media trading practices and media buying value drivers are uniquely complex and require different or adapted metrics to other key Global markets. We have developed audit and benchmarking processes and systems relevant to local China market conditions.

Independence

China Media Consulting Group is an independent company, wholly owned and controlled by the management team.

 

We work exclusively for Advertisers. 100% of our revenue comes from Advertisers Clients.
We do not provide any services for or receive any form of revenue from media agency groups, their holding companies or from media vendors.

 

This is essential in reinforcing key principle of zero conflict of interest to the independent auditing and benchmarking services that we provide to the Advertiser.

Where We Are based

CMCG is Mainland China

based with offices in Shanghai and Beijing, working directly with Advertisers across China and Globally.

 

Based in China, we are fully engaged in the media market where conditions change more dynamically than any other major global market.